THE COMPANY: BDI Marketing, Carmel, Ind.
THE PRODUCT: Mini Thin Rush Energy Gum
THE HOOK: Branching off from its energy drink shots, BDI Marketing has developed spearmint-flavored Mini Thin Rush Energy Gum. Also in cinnamon, the gum gives the same amount of energy in two pieces as the company’s entire 2-oz., six-hour energy drink shot. The new spearmint flavor keeps breath fresh while ingredients like caffeine, L-taurine, niacin and vitamins B6 and B12 offer consumers crash-free, six-hour energy.
INGREDIENTS: Sugar, gum base, corn syrup, dextrose, natural and artificial flavors, caffeine, acesulfame potassium, niacinamide, maltodextrin, carnauba wax, refined glaze, partially hydrogenated soybean oil, taurine, calcium pantothenate, sucralose, yellow #5, pyridoxine hydrochloride, calcium silicate, blue #1, riboflavin, mono and diglycerides, cyanocobalamin.
S.R.P.: $1.99 for an 8-piece pack.