Doubling the dose
February 18, 2009
THE COMPANY: Osmanium, LLC, Milwaukee, Wis.
THE PRODUCT: Jitterbeans, Crackheads2
THE HOOK: Following the release of Osmanium’s Crackheads, the company introduces its newest caffeinated treat with two names: Jitterbeans and Crackheads2 (pronounced “Crackheads Squared). The product consists of espresso beans covered in dark chocolate with 60% cocoa content, finished off with a hard candy shell. A 1.3-oz. box contains about 600 mg of caffeine, equivalent to the caffeine in six cups of coffee.
INGREDIENTS: Semisweet chocolate (Sugar, chocolate liquor, cocoa butter, soy lecithin (an emulsifier), vanilla), sugar, fresh roasted coffee beans, guarana seed extract, FD&C Red 40 Lake, Blue 1 Lake , and Yellow 5 Lake, titanium dioxide, confectioners glaze, natural cocoa powder, gum arabic, natural & artificial flavors, corn syrup, corn starch.
S.R.P.: $3.25 per box.