A 'good-for-all' chew
January 15, 2009
THE COMPANY: Project 7, Southlake, Texas
THE PRODUCT: Project 7 Chewing Gum
THE HOOK: Consumer goods company Project 7 introduces an all-natural chewing gum at Whole Foods Market’s natural and organic grocery stores this month. Half of the profits from Project 7 Chewing Gum will benefit seven critical areas of global need: Build the Future, Feed the Hungry, Heal the Sick, Help Those in Need, Hope for Peace, House the Homeless and Save the Earth. Project 7 Chewing Gum comes in three flavors, each representing an area of critical need: Fresh Mint for Save the Earth; Peppermint Vanilla for Feed the Hungry; and Mango Mint for House the Homeless. Available in 12-piece packs, the gum is enhanced with vitamins B12, B6 and C as well as with green tea, and contains no artificial colors or flavors. Project 7 Chewing Gum will also be packaged in 40% recyclable material using soy inks.
INGREDIENTS: Sorbitol, gum base, maltitol, maltitol syrum, xylitol, gum arabic, natural flavor, sodium ascorbate (vitamin C), titanium dioxide (color), niacinamide (vitamin B3), soy lecithin, glycerine, calcium D panotothenate (pantothenate acid), resinous glaze, carnauba wax, pyridoxine hydrochloride (vitamin B6) and cyanocobalamin (vitamin B12).
S.R.P.: $1.39-$1.59 per pack.