THE COMPANY: Native Gardens, Inc., Los Angeles
THE PRODUCT: Vegan Chocolate Truffles
THE HOOK: Initially launched in February 2008 via Los Angeles stores and restaurants, Native Gardens’ organic chocolate truffles began a full marketing campaign in October 2008. Most recently, the company has added new flavors to the collection: Cabernet, Champagne, Mint, Pear, Raspberry and Tangerine. All the truffles are dairy-free, diabetic-friendly, naturally sweetened, and certified organic and vegan, with a low glycemic index and no artificial preservatives. In addition to their health claims, the truffles also come in recyclable packaging. Last month, Native Gardens’ truffles became available at some Whole Foods stores and online at
INGREDIENTS: Organic cocoa butter, organic cocoa powder, organic cane juice and organic cashews.
S.R.P.: $9.75