As the world’s leading gum base supplier, Cafosa has the benefit of seeing and interpreting chewing gum trends across the globe.
One leading trend involves chewing gum companies offering consumers the opportunity to “experience” sensations when they chew a gum.
Filled gums continue to remain popular with consumers, and certainly constitute another strong trend in the category. Chewing gum manufacturers have adapted their portfolio to offer such products to the adult market.
Cafosa’s gum bases are playing a very important role in these new types of chewing gum as chewing gum products become more “technologically” dependant.
In the case of filled gums and “experience” gums, the ingredients used in the gum base are selected to affect the final performance of the gum during production and during the gum’s entire shelf life.
The physical properties of the gum base (elongation and elasticity) help to maximize productivity of the gum on a filled gum line, and with “experience” gums, the ingredients help to control the release of the aromatic substances.
In looking at the future, functional and medicated chewing gums are the new trends to come.
Consumers are becoming more demanding. They are looking for more than a chewing gum; they need a product that gives them an added value, such as more sophisticated oral care, energy supply or weight management, etc.
Looking at more long-term trends, medicated chewing gums represent an alternative drug delivery system that consists of an active ingredient added into a chewing gum that’s eventually released by the mechanical action of chewing.
Cafosa has launched Health in Gum, a directly compressible powder gum where a pharmaceutical API easily could be added.
For more information visit vvwww.cafosa.com, www.healthingum.com