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Black Forest is making a commitment to become a sustainable brand by using real ingredients, moving to fully sustainable packaging, continuing to plant and protect forests, and reducing its impact in its production.
“The pandemic has had various impacts on consumer behavior,” explains Rebeka Davis, account manager, GNT USA. “On the one hand, many people have been indulging more in chocolate and sugar confectionery; on the other, eight in ten worldwide say they plan to adopt healthier eating and drinking habits.”
Red is said to evoke love, passion and anger, but in addition to those feelings, GNT says it can inspire excitement and encourage consumers to explore food and drink.
FMCG Gurus research shows that consumers are moving toward paying attention to flavor and natural formulation above the price of a snack when looking to treat and reward themselves.
Back in February 2016, Mars made an announcement that it would remove all artificial colors from its human food products by about 2021. It’s been three years since then, and the commitment is still a work in progress, Mars says.