When it comes to creating the perfect sweetener it's hard to compete with the taste of nature's sugar — but that hasn’t stopped ingredient companies from trying to find alternatives with fewer calories.

Market research firm Packaged Facts estimates chewing gum sales comprise 11 percent of the total U.S. retail candy market, which also includes chocolate and non-chocolate candy products.

Sugar Free Specialties, manufacturer of sugar-free nutritional candy under the Dr. John’s brand, is expanding in Plainfield Township, Mich., investing $2.3 million and creating 50 jobs.  

Roughly 75 percent of consumers across 19 countries are not influenced by sugar content when purchasing sugar confectionery, according to a survey by Innova Market Insights.

Though more consumers are pursuing a healthy lifestyle, it won’t stop them from seeking indulgences that meet their needs, whether they’re based on health or ethical concerns.

Entrepreneur Magazine has put 13-year-old Alina Morse, founder of Zolli Candy, on the cover of its September 2018 issue to highlight the next generation of entrepreneurs.