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The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products

$34.95

Building on eight years of knowledge and data compiled from Schneider’s Most Memorable New Product Launch Survey (MMNPL), The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products, examines successful launch strategies and tactics used by top tier consumer product companies.

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Books

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Packaging Design Decisions

$132.00
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Natural Food Flavors and Colorants, 2nd Edition

$284.00
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Chocolate: History, Culture, and Heritage

$124.00
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Chocolate Science and Technology, 2nd Edition

$212.00
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Confectionery and Chocolate Engineering: Principles and Applications, 2nd Edition

$262.00
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Beckett's Industrial Chocolate Manufacture and Use, 5th Edition

$212.00
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Chocolates and Confections: Formula, Theory, and Technique for the Artisan Confectioner, 2E

$73.00
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The Art of the Chocolatier: From Classic Confections to Sensational Showpieces

$73.00
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M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Candy Industry\LaunchBookCover.gif

The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products

$34.95
Learn More
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Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design

$53.00
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