Product Details
Published August 2019
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Top Growth Opportunities for Confectionery in US provides recommended actions and detailed analysis of how to target the best growth opportunities for Confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Confectionery markets in the US through GlobalData’s detailed and robust data, expert insight, and case studies.
GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Confectionery producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
Top Growth Opportunities for Confectionery in the US provides an overview of the Confectionery market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
Get access to –
– Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
– White space analysis, to pinpoint attractive spaces in the market and the key actions to take
– Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
– Examples of international and regional product innovation targeting key consumer needs
Table of contents
1. Introducing a top growth market for confectionery
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalData’s strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score – overview
Consumer spending trends – peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight – identifying the opportunities to move into
Sector growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis – key drivers of change
3. Retail and distribution insight – key channels and retailers driving growth
Confectionery retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector
4. Company and brand insight – the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Leading trademark owners’ share of sector
International and domestic trademark owner analysis
Company and brand strength summary
5. Consumer insight – who, what, when, where, and why
Strategic issues map
Key consumer drivers
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health & Wellness claims by category
Consumer trends summary
6. Product and packaging insights
Key Product Insights
Trends and strategic issues – other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts
7. White spaces and innovation opportunities – space to move into
Growth segments to target
Segment opportunities
Consumer spaces to target
Price dynamics
Product launch key takeouts
Key recommendations
8. Appendix and Definitions