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M&M’S, a Mars Wrigley Confectionery brand, has earned one of Nielsen’s Design Impact Awards, which recognize successful package redesigns in the consumer packaged goods space.
Bestowed at Hershey’s annual Supplier Summit in mid-May, the award recognized Rovema’s efforts in support of the candy company’s initiative to introduce standup pouches.
Hershey CEO Michele Buck recently took some time to discuss what it's like to lead the company, her advice for women in the confectionery industry and Hershey's latest innovations.
With consumers making decisions in as little as a third of a second, the need to stand out and differentiate on-shelf is crucial. The right packaging features and designs can make an impact on shopping behavior.