Hershey CEO Michele Buck on stand-up packaging, taking 'holistic' approach to commerce

Buck took over Hershey's helm in March 2017.

Crystal Lindell

May 14, 2019

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Hershey CEO Michele Buck recently took some time to discuss what it's like to lead the company, her advice for women in the confectionery industry and Hershey's latest innovations.

How the 125-year-old Hershey Company continues to innovate

The candy company is launching stand-up packaging for 150 items and pushing the industry forward in digital commerce and marketing.

Crystal Lindell

May 14, 2019

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When Hershey was designing its new stand-up packaging, the company was looking for more than just a beautiful bag on the store shelf.

How Hershey is changing the candy industry

The Hershey Co. is changing the way candy is being sold, both in the store and online.

Crystal Lindell

April 24, 2019

Hershey is turning 125 years old in 2019, but it’s the company’s future that’s most interesting right now.

How packaging features help win holiday sales

Resealable standup pouches improve visibility, retain freshness.

Todd Meussling

October 9, 2018

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With consumers making decisions in as little as a third of a second, the need to stand out and differentiate on-shelf is crucial. The right packaging features and designs can make an impact on shopping behavior.

Candy Industry Magazine

June 2019

The June 2019 issue features an interview with a natural candy color specialist, a look at how chocolate bar makers can stand out from the crowd, our global state of the candy industry, and more.

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