New research from London-based firm GlobalData suggests candy and chocolate brands should develop unique and delicious experiences, but they should try to keep them healthy, too.

More than 8,500 visitors attended 2018 Yummex Middle East, the leading trade show for sweets and snacks in the Middle East and North Africa.

Though more consumers are pursuing a healthy lifestyle, it won’t stop them from seeking indulgences that meet their needs, whether they’re based on health or ethical concerns.

At this month’s State-of-the-Industry Conference organized by the National Confectioners Association, several speakers reinforced the health and wellness trend as it applies to confections and snacks. At an early morning supplier member meeting featuring executives from Mondelez International, it became clear that this multinational’s focus rests on “well-being snacks.” 

The U.S. Food and Drug Administration has announced it will redefine how and when “healthy” can be claimed on food labels in order to align with new nutrition and dietary guidelines.