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Study: Music may make chocolate taste creamier

Research suggests music may have effect on perception of chocolate.

Alyse Thompson

November 23, 2016

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Published in the journal Appetite, research by Felipe Reinoso Carvalho, Janice Wang, Raymond van Ee, Dominique Persoone and Charles Spence suggests music may affect the way listeners taste chocolate, particularly its perceived “creaminess.”

'Imagining' a chocolate company: Founder combines musical nostalgia with candy

"The challenge," Mitchell Koulouris says, "is how to connect the chocolate back to the song." To date, Koulouris has formulated 200 recipes tied to songs.

Bernie Pacyniak

January 23, 2013

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About two years ago, the idea began to build to a crescendo: Why not integrate everyone’s affinity for songs with their love of chocolate?

Candy Funhouse seeks chief candy officer

State of the Industry 2022: Gummy texture, flavor innovation drive growth in non-chocolate chewy candy

State of the Industry 2022: Gum category begins to bounce back after COVID challenges

Bazooka Candy Brands announces gummy innovation launching at Sweets & Snacks Expo

State of the Industry: Non-chocolate novelty sees double-digit growth

Mars Wrigley to launch 3 Halloween treats

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Events

August 11, 2021

2021 Candy State of the Industry

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

August 30, 2022

Understanding the Better-for-You Candy & Confectionery Market

People want their treats, but don’t always want all of the dietary impact resulting from indulgent decisions. As a result, the popularity of low-sugar and no-sugar candy and confectionery products continues to grow. But who is buying these products, where are they buying them, and why?

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Poll

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Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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