“ChocoStyle itself comes from the idea of focusing on what people love best. So we asked ourselves, ‘Who likes chocolate? Men or Women? Mostly women.’ Then, ‘What else do women like?’ And we said, ‘Fashion. And what in fashion? Fashion is too vague. So shoes.’ It was just something that emotionally connects," says Virgilio Rubini, president of ChocoStyle Int’l.

Candy Industry Magazine recently coordinated a trip to the province with help from Virgilio Rubini, president of ChocoStyle Int’l. While there we also got the chance to visit Laura Secord, Candara, and Morris National’s gift basket business.

I’ll have full coverage of the Nashville trip in the March issue, and full coverage of the trip to Canada in April. But in the meantime, I want to take a moment to look at the people behind the companies.

Axenta Corp., distributor and agent, for chocoStyle, has confirmed that their famous shoecolate line will soon be carrying chocolate handbags to match its trendy chocolate heels.