Simply Chocolate, the chocolate gifting platform created by 1-800-Flowers.com, has launched a new collection: Say It Simply.

Ethel M Chocolates will mark its 40th anniversary in 2021, and the Nevada-based craft chocolate division of Mars is celebrating early with a packaging makeover and a newly designed truffle formula.

Russell Stover Chocolates has donated more than 25,000 chocolate boxes to frontline healthcare workers since April.

Ferrero, maker of Ferrero Rocher, is breaking into the competitive assorted boxed chocolates category with the U.S. launch of Golden Gallery Signature, a premium assortment designed to inspire sharing.

Edible Arrangements, known for creating fresh-cut fruit arrangements for order, has expanded into the boxed chocolate market with its newest brand, Edible Chocolate.

It isn’t for certain the company will follow through with the sweet deal. It’s largely focused on learning the perceived value, says Robbie Vorhaus, a company spokesman.