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The National Confectioners Association's report combines shopper survey data and recent sales data to investigate shoppers’ new approaches to purchasing seasonal confectionery products during the COVID-19 pandemic.
“The husband and wives are going to do a $40 box of chocolates and flowers,” explains Rob Auerbach . “We’re going more for the impulse purchase. The ‘I’m going to get my professor in college this, or my neighbor or my friend that. It’s not the heavy-duty romantic.”
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