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Numerator has launched a Candy Tracker to monitor omnichannel sales trends, promotional activity, and advertising for both seasonal and non-seasonal candy.
Data from the National Retail Federation show Halloween participation won’t completely duplicate past years, but many U.S. consumers will find ways to enjoy the sweet and spooky holiday.
New consumer spending data from the National Retail Federation and Prosper Insights & Analytics project retailers will have another “boo-tiful” Halloween season.
More than half of parents are loyal to their favorite candy brands when buying treats for Halloween, according to a survey conducted by shopping rewards app Shopkick.
Online bulk candy retailer Candystore.com has compiled a list of the worst Halloween candies based on customer survey data and lists from other media sources.
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