Candy corn is one of the most iconic – albeit divisive – Halloween treats, and the Brach’s brand has revealed the 20 states that consume it most.

Numerator has launched a Candy Tracker to monitor omnichannel sales trends, promotional activity, and advertising for both seasonal and non-seasonal candy.

Mars Wrigley, in partnership with Shipt, has released a list of every state’s favorite Mars Wrigley Halloween candy. 

Data from the National Retail Federation show Halloween participation won’t completely duplicate past years, but many U.S. consumers will find ways to enjoy the sweet and spooky holiday.

Reese’s Peanut Butter Cups are America’s favorite Halloween candy, according to a new survey by New Jersey-based Monmouth University.

New consumer spending data from the National Retail Federation and Prosper Insights & Analytics project retailers will have another “boo-tiful” Halloween season.

More than half of parents are loyal to their favorite candy brands when buying treats for Halloween, according to a survey conducted by shopping rewards app Shopkick.

Summer doesn’t officially begin for another week, but that doesn’t mean it’s too early to start thinking about Halloween.