ECRM hosted its annual Candy Planning: Christmas & Halloween program Feb. 16-23 virtually on its ECRM Connect platform.

Candy corn is one of the most iconic – albeit divisive – Halloween treats, and the Brach’s brand has revealed the 20 states that consume it most.

After skipping Halloween 2020 due to the pandemic, Just Born Quality Confections is once again celebrating the spirit of the fall season.

Reed’s Inc. has launched the Boo Box, a limited-edition, Halloween-themed pack for its Craft Ginger Chews.

Phil DeConto, v.p. customer marketing, Ferrero USA, notes that with available vaccines and people becoming accustomed to taking safety precautions, families are looking forward to returning to Halloween traditions.

The National Confectioners Association releases deep dive into how people enjoy this traditional Halloween treat.

Kit Kat is giving fans the choice to stick together (literally) or break apart from their trick-or-treating squad this Halloween.

Which candy flavors are trending this Halloween? Which textures are consumers looking for? And what are the top confectionery brands? New insights from Skai, a commerce intelligence and marketing platform, has the answers. 

Numerator has launched a Candy Tracker to monitor omnichannel sales trends, promotional activity, and advertising for both seasonal and non-seasonal candy.

As Halloween draws near, Mars Wrigley has announced its plans to bring Halloween celebrations to communities in Newark, N.J., Chicago, Washington D.C., and Toronto.