Extra | Candy Industry

Items Tagged with 'Extra'

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Extra campaign suggests taking a gum break during awkward holiday moments

Campaign created by Mars Wrigley, Energy BBDO.

November 23, 2021

With holiday gatherings expected to make a comeback this year, the campaign's seasonal ad spots aim to dial into those interesting, yet comical, moments often seen and experienced when home for the holidays.

An inside look at Mars Wrigley’s latest new products

Company to launch new products under M&M’S, Extra, Skittles brands.

November 11, 2020

No Comments

Mars Wrigley has introduced a variety of confectionery and snack products this year, and more are planned for early 2021.

Wrigley turns up the heat

Wrigley introduces sweet and spicy Skittles, Starburst.

Alyse Thompson

July 3, 2017

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Wrigley was among several companies introducing sweet and spicy candy at the Sweets & Snacks Expo.

Wrigley's new Halloween-inspired Skittles.

Halloween-inspired Skittles, gum

Wrigley, Chicago

Olivia Zyszczynski

September 21, 2016

No Comments

Wrigley, known for its iconic chewing gum, has two seasonal products to look out for this fall: Extra Pumpkin Spice sugar-free gum and the new Skittles Cauldron Pack.

Industry Trends: Sugar-free candy stays sweet

"As sugar-free candy becomes more mainstream, new flavors and functions are created to appeal to consumer tastes."

Abigail Watt

January 19, 2016

No Comments

People don’t just buy sugar-free candy because of health conditions anymore. Instead, it stems from a growing awareness and desire to maintain a healthy diet.

5 Products Wrigley debuted at NACS!

Wrigley, Chicago

Crystal Lindell

November 13, 2015

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From Maze 5 gum's new mystery flavor to Juicy Fruit’s new flavors and more!

Extra’s latest ad hits the sweet spot

Viral spots shows what can happen when a good story, a beautiful song and social media come together.

Crystal Lindell

November 11, 2015

No Comments

The fact that Extra made an ad, about gum, that not only went viral but also made people cry is kind of incredible when you think about it.

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

It’s clear that the global candy industry is rapidly changing and keeping up with those trends will require both historical context and an eye toward innovation.

Items Tagged with 'Extra'

ARTICLES

Extra campaign suggests taking a gum break during awkward holiday moments

An inside look at Mars Wrigley’s latest new products

Wrigley turns up the heat

Halloween-inspired Skittles, gum

Industry Trends: Sugar-free candy stays sweet

5 Products Wrigley debuted at NACS!

Extra’s latest ad hits the sweet spot

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