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"To be clear, I’m not asking that we hold events with only virtual options — I’m just asking that we don’t hold any with only in-person options," Lindell writes.
Clark discusses Hershey’s Global Consumer Insights Center expansion, the company's new virtual meeting capabilities and which COVID-19 changes will linger after the pandemic is over.
While we are still nowhere near the end of the pandemic, we've closed out 2020. So it seems important to take a moment and look back at everything that’s happened.
We just spent all of 2020 being hit with one large-scale traumatic event after another. How could anyone possibly know what the 2021 confectionery trends are going to be?
The senior brand manager of seasonal marketing says Ferrara has turned to eCommerce, packaging changes and an elongated selling season to remain successful during tumultuous times.
"At Ferrara, we know that unique innovations and exclusive product offerings help to drive people in-store. As polarizing as it may be, there’s no better example than the recent release of BRACH’S Turkey Dinner Candy Corn, created exclusively for Walgreens," Havens said.
“This decision was made with a heavy heart for the safety of our members and especially of the awardee and his guests," the club said. “We hope to see you all in Cologne in January 2021 or in Düsseldorf in February.”
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