Beyond Good has released the Toasted Hazelnut Chocolate Bar, featuring 73% Ugandan chocolate.

Through the new packaging, which is set to roll out in November, consumers will discover the distinctive complexities and factors of single-origin chocolate.

Though Africa supplies 70 percent of the world’s cocoa, the “statistical equivalent of 0 percent” of the world’s chocolate is produced there, says Tim McCollum, founder of Beyond Good. He's hoping to change that.