State of the Candy Industry 2021: Gum sales tumble through COVID-19, but rebound expected

Lifting restrictions, product innovation projected to bring consumers back to gum category.

August 9, 2021

Gum sales began to rebound earlier this summer as mask mandates and other restrictions were lifted. Gum manufacturers hope this, along with product innovation, will draw consumers back to the category.

State of the Industry

State of the Candy Industry: 2021 brings innovation, evolution, uncertainty for candy sector

Data comparing confectionery category sales to pre-pandemic levels offers glimpse into different sectors.

Crystal Lindell

July 7, 2021

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It’s been over a decade now since Crystal Lindell started working for Candy Industry in December 2010, and in all that time she has never witnessed the kind of massive changes that have happened within the confectionery sector over the last year.

2020 State of the Confectionery Industry: $2.9B gum category sees declines in light of COVID-19 pandemic

Dollar sales dropped by 8 percent in the year ending June 14, IRI says.

Alyse Thompson

July 13, 2020

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Overall, the chewing gum category continues to see declines in both dollar sales and unit sales, but these drops could be exacerbated by consumers staying home during lockdowns prompted by the coronavirus pandemic.

2021 Candy State of the Industry

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

Seasonal Candy Trends in a Post-Pandemic World

Seasonal candy continues to drive innovation and growth in the industry, and candymakers are tapping into that potentially more than ever before. While the focus on traditional fall and winter holidays remains strong, candy companies are creating more products for non-traditional celebrations during other times of the years, and they are marketing them in exciting new ways to reach consumers both in-store and online.

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Does your company plan to develop or introduce products over the next year that fit any of the following trends?

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Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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State of the Candy Industry 2021: Gum sales tumble through COVID-19, but rebound expected

State of the Candy Industry: 2021 brings innovation, evolution, uncertainty for candy sector

2020 State of the Confectionery Industry: $2.9B gum category sees declines in light of COVID-19 pandemic

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