State of the Candy Industry 2021: Gum sales tumble through COVID-19, but rebound expected

Lifting restrictions, product innovation projected to bring consumers back to gum category.

August 9, 2021

Gum sales began to rebound earlier this summer as mask mandates and other restrictions were lifted. Gum manufacturers hope this, along with product innovation, will draw consumers back to the category.

State of the Industry

State of the Candy Industry: 2021 brings innovation, evolution, uncertainty for candy sector

Data comparing confectionery category sales to pre-pandemic levels offers glimpse into different sectors.

Crystal Lindell

July 7, 2021

No Comments

It’s been over a decade now since Crystal Lindell started working for Candy Industry in December 2010, and in all that time she has never witnessed the kind of massive changes that have happened within the confectionery sector over the last year.

2020 State of the Confectionery Industry: $2.9B gum category sees declines in light of COVID-19 pandemic

Dollar sales dropped by 8 percent in the year ending June 14, IRI says.

Alyse Thompson

July 13, 2020

No Comments

Overall, the chewing gum category continues to see declines in both dollar sales and unit sales, but these drops could be exacerbated by consumers staying home during lockdowns prompted by the coronavirus pandemic.

2021 Candy State of the Industry

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

People want their treats, but don’t always want all of the dietary impact resulting from indulgent decisions. As a result, the popularity of low-sugar and no-sugar candy and confectionery products continues to grow. But who is buying these products, where are they buying them, and why?

Poll

Does your company plan to develop or introduce products over the next year that fit any of the following trends?

View Results

Poll Archive

Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

Items Tagged with 'Gum sales'

ARTICLES

State of the Candy Industry 2021: Gum sales tumble through COVID-19, but rebound expected

State of the Candy Industry: 2021 brings innovation, evolution, uncertainty for candy sector

2020 State of the Confectionery Industry: $2.9B gum category sees declines in light of COVID-19 pandemic

Get our eNewsletter delivered to your inbox Twice-weekly!

Candy Industry delivers new product information, trends, news and insider perspectives to your inbox each Monday and Wednesday. You will also receive 'Breaking News' editions that will provide you news that matters most to your business.