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Gum sales began to rebound earlier this summer as mask mandates and other restrictions were lifted. Gum manufacturers hope this, along with product innovation, will draw consumers back to the category.
It’s been over a decade now since Crystal Lindell started working for Candy Industry in December 2010, and in all that time she has never witnessed the kind of massive changes that have happened within the confectionery sector over the last year.
Overall, the chewing gum category continues to see declines in both dollar sales and unit sales, but these drops could be exacerbated by consumers staying home during lockdowns prompted by the coronavirus pandemic.
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