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Mariah Havens talks with Candy Industry's Editor Crystal Lindell about all the ways COVID-19 has impacted the company, how Ferrara is approaching Valentine’s Day, and the best strategy for online sales.
See’s Candies is launching two new individually wrapped candies for the upcoming Halloween season, which is slated to be impacted by the ongoing COVID-19 pandemic.
Anyone who wants to start an ecommerce business devoted to candy may find plenty of customers looking for sweetness amid all the bitterness. However, they need to be smart with how they adapt to the present and the future while building their store.
“There were weeks there, we were getting calls from buyers just in tears. It was just a dire situation. As a candy company, the weight of that, it was very humbling. We were supplying something that was saving people’s lives," said Michael Moss, CEO of the Sweet Shop.