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The experiential store features the signature M&M'S "Wall of Chocolate," larger-than-life M&M'S character moments, and the ability for guests to create their very own custom M&M'S candies.
Tim LeBel, chief Halloween officer, talks Mars Wrigley’s new virtual trick-or-treating app, retail strategies and how it plans to navigate winter holidays.
“While we know the holiday might look different — whether trick-or-treating happens or not, we want to be there for our consumers,” said Tim LeBel, chief Halloween officer and president of sales, Mars Wrigley U.S.
Data from the National Retail Federation show Halloween participation won’t completely duplicate past years, but many U.S. consumers will find ways to enjoy the sweet and spooky holiday.