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Tim LeBel, chief Halloween officer, talks Mars Wrigley’s new virtual trick-or-treating app, retail strategies and how it plans to navigate winter holidays.
“While we know the holiday might look different — whether trick-or-treating happens or not, we want to be there for our consumers,” said Tim LeBel, chief Halloween officer and president of sales, Mars Wrigley U.S.
Data from the National Retail Federation show Halloween participation won’t completely duplicate past years, but many U.S. consumers will find ways to enjoy the sweet and spooky holiday.
Mars Wrigley has launched its 2020 Halloween candy lineup, which includes a sharpened portfolio of everyday favorites, classic Halloween varieties and new treats.
The Starburst brand is making its All Pink pack a permanent everyday item nationwide after only offering it during the summer months for the last three years.
