Located on Kurfürstendamm, a popular, vibrant shopping street, M&M'S Berlin is the third M&M'S flagship store location Mars Wrigley opened this year.

Mars Wrigley's Starburst brand is releasing official "Little Lad'' Halloween costumes in celebration of its 14-year-old, now-viral Starburst Berries & Creme advertisement.

Lime was the staple green Skittles flavor until it was replaced with Green Apple in 2013, which broke the hearts of Lime fans everywhere.

Built on SwissDeCode's DNAFoil proprietary technology, and incorporating underlying research from Mars Wrigley, the new solution enables field personnel to quickly test cocoa trees.

Mars Wrigley’s Starburst brand is releasing limited-edition All Pink #DoYou Challenge calendars that focus on embracing self-love through activities that engage the mind, body and soul.

Mars Wrigley, in partnership with Shipt, has released a list of every state’s favorite Mars Wrigley Halloween candy. 

Brand Central will extend the Mars Wrigley brand portfolio across food and beverage categories, merchandise partnerships, and collaborations with leading lifestyle brands.

Gum sales began to rebound earlier this summer as mask mandates and other restrictions were lifted. Gum manufacturers hope this, along with product innovation, will draw consumers back to the category.

The new offering is meant to inspire consumer connection, while creating better moments and more smiles.

Mars Wrigley's Skittles brand will unveil the first "Gummi Sanctuary," which will playfully provide refuge to all gummy animals and help keep them from ending up in a candy bowl — or worse.