Items Tagged with 'Mars Wrigley'

ARTICLES

An inside look at Mars Wrigley’s latest new products

Company to launch new products under M&M’S, Extra, Skittles brands.

November 11, 2020

Mars Wrigley has introduced a variety of confectionery and snack products this year, and more are planned for early 2021.

Skittles gummies set to launch in 2021

Gummies will be available in Original, Wild Berry varieties.

November 11, 2020

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Available in Original and Wild Berry varieties, Skittles gummies offer the same intense fruit flavors fans know and love in an innovative gummy form.

Halloween 2020

An inside look at how Mars Wrigley is working to save Halloween

Tim LeBel, chief Halloween officer, talks Mars Wrigley’s new virtual trick-or-treating app, retail strategies and how it plans to navigate winter holidays.

Crystal Lindell

September 16, 2020

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“While we know the holiday might look different — whether trick-or-treating happens or not, we want to be there for our consumers,” said Tim LeBel, chief Halloween officer and president of sales, Mars Wrigley U.S.

Halloween 2020

Halloween is six weeks away. What can the candy industry expect?

NRF data indicates Halloween will happen, though differently and likely at home.

Alyse Thompson

September 16, 2020

Data from the National Retail Federation show Halloween participation won’t completely duplicate past years, but many U.S. consumers will find ways to enjoy the sweet and spooky holiday.

Mars Wrigley ITR launches travel products with eye toward COVID-19 effects

Company looks to lower price points, classic brands to entice pandemic-weary travelers.

Crystal Lindell

September 4, 2020

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Mars Wrigley International Travel Retail is launching a tight range of SKUs representing the highest selling products.

Mars Wrigley launches new Halloween candy lineup

Mars Wrigley's 2020 candy lineup includes a sharpened portfolio of everyday favorites, classic Halloween varieties and new treats.

Crystal Lindell

August 24, 2020

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Mars Wrigley has launched its 2020 Halloween candy lineup, which includes a sharpened portfolio of everyday favorites, classic Halloween varieties and new treats.

5 gum partners with makers of Marvel's Avengers game to offer in-game content

Players can access content through purchase of 5 gum starting Aug. 17.

August 19, 2020

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5 gum is the exclusive gum partner of Square Enix and Crystal Dynamics for Marvel's Avengers game, set for release on Sept. 4.

Extra’s newest ad highlights how 2020 has changed relationships

Spot features two sisters, and it’s meant to encourage new usage occasions.

Crystal Lindell

August 3, 2020

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The spot features two sisters — one who’s always on her phone and the other, Lena, who’s trying to get her attention.

All Pink Starburst packs are here to stay

Brand also launching All Pink Self-Care Kits.

July 21, 2020

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The Starburst brand is making its All Pink pack a permanent everyday item nationwide after only offering it during the summer months for the last three years.

Mars Wrigley launches Snickers Peanut Brownie

Innovation featuring caramel, brownie filling will launch nationwide in January 2021.

July 13, 2020

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The Snickers brand’s latest innovation combines chocolate, caramel and chewy peanut brownie filling to create Snickers Peanut Brownie.

More Articles Tagged with 'Mars Wrigley'

Kettle Awards

Established in 1946 by Candy Industry's founder and publisher, Don Gussow, the Kettle Award represents the highest recognition an individual working within the U.S. confectionery industry can attain. This year marks the 75th Year of the prestigious award and we invite you to join us for an evening reception honoring its rich heritage and to celebrate the nominees and winner of the 2020 Kettle Award.

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Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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Items Tagged with 'Mars Wrigley'

ARTICLES

An inside look at Mars Wrigley’s latest new products

Skittles gummies set to launch in 2021

An inside look at how Mars Wrigley is working to save Halloween

Halloween is six weeks away. What can the candy industry expect?

Mars Wrigley ITR launches travel products with eye toward COVID-19 effects

Mars Wrigley launches new Halloween candy lineup

5 gum partners with makers of Marvel's Avengers game to offer in-game content

Extra’s newest ad highlights how 2020 has changed relationships

All Pink Starburst packs are here to stay

Mars Wrigley launches Snickers Peanut Brownie

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