Big League Chew has added Slammin’ Strawberry to its shredded bubble gum roster. Exclusive to the popular softball character pouch, the new and improved flavor will be available at retail stores later this spring.

Big League Chew has partnered with National Pro Fastpitch following the launch of the brand’s new softball character this year.

Ford Gum, maker of Big League Chew, will feature a female softball player on the Outta Here Original shredded bubble gum pouch beginning Feb. 1, National Bubble Gum Day.