The Times Square store occupies a 20,335-sq.-ft. space recently vacated by Modell’s Sporting Goods, while the Canadian store opened in the West Edmonton Mall in Alberta.

To reach the donation goal of $1 million for Make-A-Wish by the end of the year, IT’SUGAR is kicking off the "Pop It Forward" campaign on July 20, National Lollipop Day.

IT’SUGAR is celebrating National Candy Month by rolling out a plan for the opening of more candy department stores across the U.S. 

Customers will be greeted by an 11-ft. Ferris Wheel candy display, a lollipop garden made with more than 1,000 lollipops, and a Chicago skyline made entirely of jelly beans.

As a member of the executive team, Trujillo will be responsible for delivering IT’SUGAR stores sales and participating in the strategic leadership of the company.

IT’SUGAR began selling its rainbow star-shaped lollipops, benefiting Make-A-Wish, at all of its locations in August 2019.

The 18,000-sq.-ft. location is IT’SUGAR’s second candy department store and features more than 30 candy stations.

IT’SUGAR expects to announce more openings this year, including its second candy department store in the United States at the Ala Moana Center in Honolulu, Hawaii.

Among hundreds of confections, customers will find everything from over-the-top indulgences to specialty items.

Situated between New York University’s Washington Square campus and the SoHo Shopping district, the first Sour Patch Kids store is a permanent location operated by specialty candy retailer IT’SUGAR.