Situated between New York University’s Washington Square campus and the SoHo Shopping district, the first Sour Patch Kids store is a permanent location operated by specialty candy retailer IT’SUGAR.

Specialty candy retailer IT’SUGAR and PEZ are paying homage to one of the world's favorite stars.

IT’SUGAR has opened its 22,000-sq.-ft. candy store, which features branded shops and a three-story Statue of Liberty covered in 1.5 million Jelly Belly beans.

IT’SUGAR will open a three-story candy store in the American Dream retail and entertainment development in East Rutherford, N.J.

IT’SUGAR has launched an exclusive collection inspired by season 3 of Netflix’s Emmy-nominated sci-fi series “Stranger Things,” which returned to the streaming service July 4.

IT’SUGAR has created a confectionery collection inspired by the Emmy-nominated Netflix original series, “Stranger Things.”

Specialty candy retailer IT’SUGAR has partnered with FAO Schwarz to open a candy shop — FAO Schweetz — inside FAO’s new flagship store in New York City.