Two weeks after Mars Wrigley set a Guinness World Record with a 4,700-lb. Snickers bar, The Hershey Co. revealed a 5,943-lb. Reese’s Take 5 bar on Jan. 31 at Hershey’s Chocolate World in Hershey, Pa.

Halloween fanatic Neil Patrick Harris will supply the tricks and Reese’s Peanut Butter Cups will provide the treats.

Leveraging the strength of the Reese's brand, The Hershey Co. has announced that Reese's is taking over the Take5 bar.

Fans of Reese’s Peanut Butter Easter eggs won’t have to wait until next year to enjoy the seasonal treats after the holiday.

The Reese’s brand is asking fans which part of Reese’s Peanut Butter Cups they like the best — the peanut butter or the chocolate — but fans won’t miss out on either.

Capitalizing on its popularity during Halloween, Reese’s brand will install a candy exchange machine today in Washington Square Park on Fifth Avenue in New York City.

The Hershey Co. unveiled its latest confectionery category leadership and shopper-driven merchandising solutions at the 2018 National Association of Convenience Stores (NACS) Show.