The Hershey Company continues to innovate through its core brands by offering a new snacking occasion for its convenience store customers.

The Reese's brand is bringing trick-or-treating to fans with the Reese's Trick- or-Treat Door, a hands-free way to get treats this season.

Two weeks after Mars Wrigley set a Guinness World Record with a 4,700-lb. Snickers bar, The Hershey Co. revealed a 5,943-lb. Reese’s Take 5 bar on Jan. 31 at Hershey’s Chocolate World in Hershey, Pa.

Halloween fanatic Neil Patrick Harris will supply the tricks and Reese’s Peanut Butter Cups will provide the treats.

Leveraging the strength of the Reese's brand, The Hershey Co. has announced that Reese's is taking over the Take5 bar.

Fans of Reese’s Peanut Butter Easter eggs won’t have to wait until next year to enjoy the seasonal treats after the holiday.

The Reese’s brand is asking fans which part of Reese’s Peanut Butter Cups they like the best — the peanut butter or the chocolate — but fans won’t miss out on either.