M&M’S, a Mars Wrigley Confectionery brand, has earned one of Nielsen’s Design Impact Awards, which recognize successful package redesigns in the consumer packaged goods space. 

Bestowed at Hershey’s annual Supplier Summit in mid-May, the award recognized Rovema’s efforts in support of the candy company’s initiative to introduce standup pouches.

Hershey is turning 125 years old in 2019, but it’s the company’s future that’s most interesting right now.

With consumers making decisions in as little as a third of a second, the need to stand out and differentiate on-shelf is crucial. The right packaging features and designs can make an impact on shopping behavior.