The U.S. Food and Drug Administration and the Federal Trade Commission have set their sights on manufacturers, distributors and retailers selling e-cigarette liquid branded to resemble kid-friendly food products such as juice boxes, candy and cookies.

A federal judge has sided with Wm. Wrigley Jr. Co. in a trademark infringement suit that suggested a Florida vape shop used names too similar to the gum and mint giant’s branding to sell its e-cigarette liquids.