FI-BEING comes in the form of a hard candy, and each serving provides 11 grams of dietary fiber, representing 39 percent of the daily recommended dietary fiber intake.

The three-year partnership will make HI-CHEW the "Official Fruit Chew of Duke Athletics."

HI-CHEW is offering fans a chance to win a two-night stay at the HI-CHEW Fantasy House in Palm Springs, California.

Available in a whimsical, colorful package, this new mix stands out against the brand's traditional fruit-forward flavors and combinations.

Kawabe has worked with Morinaga for more than 30 years, previously serving as president and CEO of Morinaga Asia Pacific in Bangkok, Thailand.

Just in time to celebrate National Berry Month, HI-CHEW Raspberry will be available at participating Menchie's nationwide stores throughout July.

The HI-CHEW brand and New York City-based The Doughnut Project have teamed up to celebrate National Candy Month by launching Strawberry Squeeze, a doughnut that highlights the latest HI-CHEW flavor, Strawberry Lemonade.

After being introduced to the market in 2020, HI-CHEW Fruit Combos, featuring Tropical Smoothie and Piña Colada, quickly became a fan-favorite.

HI-CHEW has introduced HI-CHEW Plus Fruit in two new fruity flavors: Orange & Tangerine and Red Apple & Strawberry.

Inspired by consumers' beloved bite-size fruit flavors, the new HI-CHEW Berry Mix stays true to their refreshing origin.