The HI-CHEW brand and New York City-based The Doughnut Project have teamed up to celebrate National Candy Month by launching Strawberry Squeeze, a doughnut that highlights the latest HI-CHEW flavor, Strawberry Lemonade.

After being introduced to the market in 2020, HI-CHEW Fruit Combos, featuring Tropical Smoothie and Piña Colada, quickly became a fan-favorite.

HI-CHEW has introduced HI-CHEW Plus Fruit in two new fruity flavors: Orange & Tangerine and Red Apple & Strawberry.

Inspired by consumers' beloved bite-size fruit flavors, the new HI-CHEW Berry Mix stays true to their refreshing origin.

For the first time, HI-CHEW fans have the opportunity to represent the candy brand's personality through fun and fashionable items.

HI-CHEW's Sweet & Sour Watermelon flavor is now available in a new format: the go-anywhere 10-piece stick.

Over the last decade, Morinaga America has strived to carve out a place in the U.S. confectionery market for its fruity, chewy HI-CHEW brand. But where exactly it fits within the market is not easy to describe. 

The results are in: Voters in Morinaga America’s East Meets West Flavor Challenge have decided to make Dragon Fruit the newest HI-CHEW flavor in the United States.