HI-CHEW Superfruit Mix

Morinaga America, Inc., Irvine, Calif.

April 4, 2019

HI-CHEW’s Superfruit mix features Açaí, Kiwi, and a delicious new addition: Dragon Fruit, winner of the 2018 East Meets West Flavor Challenge.

Charting a growth course for chewy candy

Innovation in flavor, increased snacking drives chewy candy category upward.

May 23, 2018

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No matter who's enjoying it, chewy candy serves as the perfect vehicle for flavor -- and fun.

Dragon Fruit wins Morinaga America’s flavor vote

New flavor to hit U.S. shelves in 2019.

Alyse Thompson

April 12, 2018

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The results are in: Voters in Morinaga America’s East Meets West Flavor Challenge have decided to make Dragon Fruit the newest HI-CHEW flavor in the United States.

Morinaga America launches flavor vote to celebrate 10-year anniversary in the U.S.

Fans will vote for next Japanese flavor to hit U.S. shelves.

Alyse Thompson

March 21, 2018

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Through its newest campaign — the East Meets West Flavor Challenge — Morinaga America will bring a little bit of Japan to the United States to mark its 10-year anniversary here.

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