Items Tagged with 'Morinaga America'

ARTICLES

HI-CHEW Sweet & Sour Watermelon stick

Morinaga America, Irvine, Calif.

March 11, 2020

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HI-CHEW's Sweet & Sour Watermelon flavor is now available in a new format: the go-anywhere 10-piece stick.

Morinaga America kicks HI-CHEW brand into high gear

With eyes toward the future, the company celebrates 12 years of growth in the U.S. confectionery market.

Alyse Thompson

March 2, 2020

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Over the last decade, Morinaga America has strived to carve out a place in the U.S. confectionery market for its fruity, chewy HI-CHEW brand. But where exactly it fits within the market is not easy to describe.

HI-CHEW Superfruit Mix

Morinaga America, Inc., Irvine, Calif.

Alyse Thompson

April 4, 2019

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HI-CHEW’s Superfruit mix features Açaí, Kiwi, and a delicious new addition: Dragon Fruit, winner of the 2018 East Meets West Flavor Challenge.

Charting a growth course for chewy candy

Innovation in flavor, increased snacking drives chewy candy category upward.

May 23, 2018

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No matter who's enjoying it, chewy candy serves as the perfect vehicle for flavor -- and fun.

Dragon Fruit wins Morinaga America’s flavor vote

New flavor to hit U.S. shelves in 2019.

Alyse Thompson

April 12, 2018

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The results are in: Voters in Morinaga America’s East Meets West Flavor Challenge have decided to make Dragon Fruit the newest HI-CHEW flavor in the United States.

Morinaga America launches flavor vote to celebrate 10-year anniversary in the U.S.

Fans will vote for next Japanese flavor to hit U.S. shelves.

Alyse Thompson

March 21, 2018

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Through its newest campaign — the East Meets West Flavor Challenge — Morinaga America will bring a little bit of Japan to the United States to mark its 10-year anniversary here.

State of the Industry: Challenges Facing the Industry as the Pandemic Lingers

The ongoing pandemic has changed the way consumers shop, socialize, and share, behaviors that have a direct impact on the confectionery industry. In this webinar looking at the 2020 State of the Confectionery Industry, we will consider the undeniable fact that even though we are avoiding crowds and are side-stepping sharing occasions, we crave the comfort and security confectionery provides us.

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Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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Candy Industry Magazine

June 2019

The June 2019 issue features an interview with a natural candy color specialist, a look at how chocolate bar makers can stand out from the crowd, our global state of the candy industry, and more.

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