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Gum sales began to rebound earlier this summer as mask mandates and other restrictions were lifted. Gum manufacturers hope this, along with product innovation, will draw consumers back to the category.
"We are thrilled about the upfront consumer response to our Fruit-tella Soft Gummies since we introduced our real, fruit-flavored soft gummies to the U.S. market in late 2020," said Craig Cuchra, v.p. of marketing for Perfetti Van Melle North America.
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