Gum sales began to rebound earlier this summer as mask mandates and other restrictions were lifted. Gum manufacturers hope this, along with product innovation, will draw consumers back to the category.

Perfetti Van Melle's Airheads brand launched the Candy Chicken Sandy in observation of National Fried Chicken Day on July 6.

The new bottle is 90 percent paperboard, is certified recyclable, and contains instructions for recycling.

In this newly-created leadership role, Tello expands his duties to oversee Perfetti Van Melle’s end-to-end supply chain for the U.S. and Mexico.

Perfetti Van Melle U.S.A., Inc. announces its Mentos Pure Fresh Gum has been awarded the ADA Seal of Acceptance by the American Dental Association.

"We are thrilled about the upfront consumer response to our Fruit-tella Soft Gummies since we introduced our real, fruit-flavored soft gummies to the U.S. market in late 2020," said Craig Cuchra, v.p. of marketing for Perfetti Van Melle North America.

Perfetti Van Melle has named Craig Cuchra as v.p., marketing, for Perfetti Van Melle U.S. and Canada, effective March 1.

Perfetti Van Melle USA, Inc. is launching the first soft gummy products in the U.S. under the Fruit-tella brand, which has strong roots in Europe.

Perfetti Van Melle is introducing Airheads Filled Ropes, which allow fans to enjoy five flavors in each pack.

Perfetti Van Melle is introducing the Mentos CleanBreath Big Bottle, featuring 150 hard mints.