Perfetti Van Melle USA, Inc. is launching the first soft gummy products in the U.S. under the Fruit-tella brand, which has strong roots in Europe.

Perfetti Van Melle is introducing Airheads Filled Ropes, which allow fans to enjoy five flavors in each pack.

Perfetti Van Melle is introducing the Mentos CleanBreath Big Bottle, featuring 150 hard mints.

No Christmas & Halloween program would be complete without the Kid’s Choice Awards, sponsored by Candy Industry Magazine and ECRM. Participating candy companies submitted products for young people from the Boys & Girls Club from Southern Nevada to sample and judge.

Perfetti Van Melle North America has promoted Sylvia Buxton, a top marketing exec, to president and ceo. She succeeds Mehmet Yuksek.

A good reminder of the experiences we create, sell and promote came in the form of the Kids Choice Awards, held this week during ECRM’s Candy Planning: Christmas & Halloween event at the Hilton Chicago.