The cocoa industry made big promises for sustainable cocoa that mostly come due in 2020, but now that the deadline is just a little more than a year away, many of those companies are shifting the timeline. 

Peter Boone, Barry Callebaut’s new chief in the Americas, shares his thoughts on Forever Chocolate progress, premiumization, Ruby chocolate, Millennials and telling a good story — about chocolate.

Anything worth doing should be done right. And that, of course, takes time.