The Durango, Colorado-based company said fans will find Ruby chocolate truffles, hand-dipped Ruby caramel apples and more in participating RMCF stores and online this summer.

The Ruby powdered drink will be offered to the hospitality sector, specifically baristas and coffee bars.

Barry Callebaut is highlighting the potential for its recently launched Ruby chocolate ice cream coating in time for National Ice Cream Month this July.

Chocolate Inspirations, a mother-and-daughter-owned chocolatier in Roselle, Illinois, is donating 500 ruby chocolate Easter bunnies to Northwestern Memorial Hospital and Ann & Robert H. Lurie Children’s Hospital in Chicago, Illinois.

Häagen-Dazs is introducing Ruby cacao in two new products and at its branded shops for a limited time.

Barry Callebaut has been granted a Temporary Marketing Permit by the U.S. Food and Drug Administration, clearing the way to market Ruby as chocolate in the United States.

A year after Nestlé Japan introduced the Kit Kat Chocolatory Sublime Ruby in Japan, Barry Callebaut Group has launched a crowd-sourced website dedicated to the rosy pink chocolate.