Items Tagged with 'Werther's Original'

ARTICLES

Werther’s Original marketing campaign aims to inspire ‘bliss’

Two TV spots set to begin airing Aug. 12.

August 13, 2019

Werther's Original is launching a new marketing campaign the brand hopes will inspire caramel lovers to enjoy "a little piece of bliss."

New Werther's Original Caramel Popcorn flavor

Storck, Chicago.

March 7, 2017

No Comments

Storck, Chicago. Werther's Original Caramel Popcorn is now available in Sea Salt Pretzel, in addition to the Classic Caramel flavor.

Werther’s Original debuts chocolate crème-filled caramel

First time Werther’s has released caramel and chocolate product.

Alyse Thompson

March 7, 2017

No Comments

Chicago-based Storck has added an iconic pairing to its lineup of Werther’s Original products.

Russell Stover, Werther’s Original win Product of the Year award

National consumer survey judges innovation in consumer product categories.

Alyse Thompson

February 13, 2017

No Comments

Product of the Year takes entries for consumer products launched over the last 12 months that demonstrate innovation in the food and beverage, personal care and household product industries.

Werther’s Original Caramel Apple Candies

Storck, Chicago

Olivia Zyszczynski

October 5, 2016

No Comments

Werther’s Original Caramel Apple Candies offer the flavor of a caramel apple that you can take with you on-the-go.

2021 Candy State of the Industry

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

Seasonal Candy Trends in a Post-Pandemic World

Seasonal candy continues to drive innovation and growth in the industry, and candymakers are tapping into that potentially more than ever before. While the focus on traditional fall and winter holidays remains strong, candy companies are creating more products for non-traditional celebrations during other times of the years, and they are marketing them in exciting new ways to reach consumers both in-store and online.

Poll

Does your company plan to develop or introduce products over the next year that fit any of the following trends?

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Poll Archive

Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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Items Tagged with 'Werther's Original'

ARTICLES

Werther’s Original marketing campaign aims to inspire ‘bliss’

New Werther's Original Caramel Popcorn flavor

Werther’s Original debuts chocolate crème-filled caramel

Russell Stover, Werther’s Original win Product of the Year award

Werther’s Original Caramel Apple Candies

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