Mars Wrigley names recipients of 2021 Forrest E. Mars, Jr. Chocolate History Research Grant

Company awarded funds to 10 initiatives highlighting history of chocolate.

July 19, 2021

Mars Wrigley has awarded the Forrest E. Mars, Jr. Chocolate History Research Grant to 10 educational and cultural institutions across the United States.

Mars Wrigley Confectionery launches rebrand of American Heritage Chocolate

Company updates brand’s identity, product formats, packaging, website.

Alyse Thompson

November 6, 2018

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Mars Wrigley Confectionery has revamped its American Heritage Chocolate brand to incorporate a more universal exploration of how chocolate is enjoyed and experienced by its consumers.

Forrest Mars, Jr. passed away at age 84. He was a businessman, philanthropist, and visionary.

Mars Inc.'s Forrest Mars, Jr. passes away

He led Mars, Inc. in its growth from $1 billion in sales to $35 billion.

August 3, 2016

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Forrest Mars, Jr. was a businessman, a philanthropist, a visionary who believed in the benefits of a global economy, and a leader who created a strong set of business values that continue to lead Mars today.

2021 Candy State of the Industry

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

Seasonal Candy Trends in a Post-Pandemic World

Seasonal candy continues to drive innovation and growth in the industry, and candymakers are tapping into that potentially more than ever before. While the focus on traditional fall and winter holidays remains strong, candy companies are creating more products for non-traditional celebrations during other times of the years, and they are marketing them in exciting new ways to reach consumers both in-store and online.

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Does your company plan to develop or introduce products over the next year that fit any of the following trends?

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Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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Items Tagged with 'Forrest Mars, Jr'

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Mars Wrigley names recipients of 2021 Forrest E. Mars, Jr. Chocolate History Research Grant

Mars Wrigley Confectionery launches rebrand of American Heritage Chocolate

Mars Inc.'s Forrest Mars, Jr. passes away

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