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Launched earlier this year, the original, limited-edition Sweet Solution assortment aimed to draw awareness to illegal child labor and modern slavery in the cocoa industry.
Thecla Schaeffer, Tony’s head of marketing, recently spoke to Candy Industry about the development of the Sweet Solution collection, the response from customers and retailers, and its mission to achieve 100 achieve slave-free chocolate.
Tony’s Chocolonely is launching Sweet Solution chocolate bars to raise awareness that illegal child labor is still pervasive throughout the chocolate industry.
In addition to growing the brand internationally, the investment of Verlinvest and JamJar will also be used to develop Tony’s Chocolonely Chocolate Circus in Zaandam, The Netherlands.
Blockchain is a buzzword often tied to cryptocurrencies, but bean-to-bar chocolate companies focused on improving transparency within the cocoa supply chain have other ideas.
Dutch confectionery company Tony’s Chocolonely, retailer Albert Heijn and chocolate manufacturer Barry Callebaut have partnered to work toward ending child labor and modern slavery in the chocolate industry.
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