The Hershey Co. has named a new chief financial officer and other executives who will report to President and CEO Michele Buck.

The Hershey Co. has named consumer brand veteran Mary Beth West as its new senior v.p. and chief growth officer.

Michele Buck, The Hershey Co.’s new president and ceo, announced today a “Margin for Growth” strategy that would cut the company’s global workforce by 15 percent, primarily among hourly employees outside of the United States.

Michele Buck, the company’s executive v.p. and coo, will become the confectionery giant’s new president and ceo, effective March 1. She succeeds John P. Bilbrey, who announced his intention to retire in October.