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Thompson Brands’ CEO Gene Dunkin reveals how this midsized chocolate novelty company has capitalized on its heritage and its all-natural formulation philosophy.
"It was clear that Thompson Chocolate’s core go-to-market principal was the delivery of a quality product that was made with all-natural chocolate," Dunkin says. "Our niche was in the more premium segment. We were not the low-cost producer in the chocolate novelty segment. We weren’t going to compete on price like compound chocolate products."
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