Hershey is turning 125 years old in 2019, but it’s the company’s future that’s most interesting right now.

Inspiring impulse shopping online, offering mini meals and creating better search results are all crucial to confectionery success in 2019 — at least according to Hershey. 

Walmart has applied for two patents for a “virtual store” and fulfillment system that includes VR headsets and sensor gloves. Could that improve — or impair — shopping at Walmart stores?

As more consumers shop online, and in-store experiences are changing, retailers need to evolve their thinking around where and how confectionery is purchased.

The Hershey Co. has released a new retail report showcasing how to extend the concept of search across digital and physical retail.