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Mars Wrigley offers 5 new tips for selling candy at the checkout

The candy company offers advice on self-checkouts, gum displays and merchandising.

Crystal Lindell

October 23, 2019

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This year Mars Wrigley has updated its Transaction Zone Vision to become the Transaction Zone Strategy. This shift represents the depth and breadth of the global insights the confectionery leader refined for this program.

Mars Wrigley offers 3 strategies for growing candy sales

Candy maker also offers key data points on confectionery shoppers and their behavior.

Alyse Thompson

August 6, 2019

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Although online shopping is growing, brick-and-mortar is still the primary place confections are being purchased.

Mars Wrigley Confectionery launches merchandising incubator program for retailers

Retailers can apply through the end of May.

May 1, 2019

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Mars Wrigley Confectionery has launched the 2019 Innovative Merchandising Incubator, a national program to provide retailers with merchandising solutions and drive sales.

Hershey’s 6 tips for selling candy in c-stores

Company showcases expanded insights and category expertise at NACS, while also launching its Mobile Customer Insights Center.

Crystal Lindell

October 10, 2018

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The Hershey Co. unveiled its latest confectionery category leadership and shopper-driven merchandising solutions at the 2018 National Association of Convenience Stores (NACS) Show.

Mars Wrigley Confectionery introduces Hazelnut Spread M&M'S, Creamy Snickers at NACS Show

Company also to revise candy aisle shelving guidelines.

October 10, 2018

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Alongside introducing new products destined to hit shelves, Mars Wrigley Confectionery announced at NACS Show in Las Vegas this week it will release updated confection aisle shelving guidelines.

Another grocery store chain has removed candy from checkout lanes

California-based Raley’s aims to offer ‘healthier’ options, expose consumers to lesser-known brands.

Alyse Thompson

September 12, 2018

Removing "conventional candy" offerings from checkout lines isn't great for gaining impulse purchases, but that doesn't mean consumers will turn their backs on the brands they know and love.

Wrigley, Mars share vision to capture impulse purchases

Optimizing merchandising can help consumers stay refreshed while shopping.

Abigail Watt

November 18, 2015

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It's important for retailers and manufacturers to find ways to better meet shoppers' needs, whether it's at the front end, in the pharmacy, or online.

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

To celebrate the 75th year of this prestigious award, we invite you to join us for an evening reception honoring its rich heritage and to celebrate the nominees and winner of the 2022 Kettle Award.

Items Tagged with 'merchandising'

ARTICLES

Mars Wrigley offers 5 new tips for selling candy at the checkout

Mars Wrigley offers 3 strategies for growing candy sales

Mars Wrigley Confectionery launches merchandising incubator program for retailers

Hershey’s 6 tips for selling candy in c-stores

Mars Wrigley Confectionery introduces Hazelnut Spread M&M'S, Creamy Snickers at NACS Show

Another grocery store chain has removed candy from checkout lanes

Wrigley, Mars share vision to capture impulse purchases

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