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This year Mars Wrigley has updated its Transaction Zone Vision to become the Transaction Zone Strategy. This shift represents the depth and breadth of the global insights the confectionery leader refined for this program.
Mars Wrigley Confectionery has launched the 2019 Innovative Merchandising Incubator, a national program to provide retailers with merchandising solutions and drive sales.
The Hershey Co. unveiled its latest confectionery category leadership and shopper-driven merchandising solutions at the 2018 National Association of Convenience Stores (NACS) Show.
Alongside introducing new products destined to hit shelves, Mars Wrigley Confectionery announced at NACS Show in Las Vegas this week it will release updated confection aisle shelving guidelines.
Removing "conventional candy" offerings from checkout lines isn't great for gaining impulse purchases, but that doesn't mean consumers will turn their backs on the brands they know and love.