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Home » Keywords » merchandising

Items Tagged with 'merchandising'

ARTICLES

Mars Wrigley logo 2019
Retailing

Mars Wrigley offers 5 new tips for selling candy at the checkout

The candy company offers advice on self-checkouts, gum displays and merchandising.
Crystal lindell sept 2020 002 author
Crystal Lindell
October 23, 2019
No Comments

This year Mars Wrigley has updated its Transaction Zone Vision to become the Transaction Zone Strategy. This shift represents the depth and breadth of the global insights the confectionery leader refined for this program.


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consumer reading a label

Mars Wrigley offers 3 strategies for growing candy sales

Candy maker also offers key data points on confectionery shoppers and their behavior.
Alyse thompson 200px
Alyse Thompson
August 6, 2019
No Comments

Although online shopping is growing, brick-and-mortar is still the primary place confections are being purchased.


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Mars Wrigley Confectionery logo

Mars Wrigley Confectionery launches merchandising incubator program for retailers

Retailers can apply through the end of May.
May 1, 2019
No Comments

Mars Wrigley Confectionery has launched the 2019 Innovative Merchandising Incubator, a national program to provide retailers with merchandising solutions and drive sales.


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Hershey kisses

Hershey’s 6 tips for selling candy in c-stores

Company showcases expanded insights and category expertise at NACS, while also launching its Mobile Customer Insights Center.
Crystal lindell sept 2020 002 author
Crystal Lindell
October 10, 2018
No Comments

The Hershey Co. unveiled its latest confectionery category leadership and shopper-driven merchandising solutions at the 2018 National Association of Convenience Stores (NACS) Show.

 

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NACS 2018

Mars Wrigley Confectionery introduces Hazelnut Spread M&M'S, Creamy Snickers at NACS Show

Company also to revise candy aisle shelving guidelines.
October 10, 2018
No Comments
Alongside introducing new products destined to hit shelves, Mars Wrigley Confectionery announced at NACS Show in Las Vegas this week it will release updated confection aisle shelving guidelines.

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Candy at checkout

Another grocery store chain has removed candy from checkout lanes

California-based Raley’s aims to offer ‘healthier’ options, expose consumers to lesser-known brands.
Alyse thompson 200px
Alyse Thompson
September 12, 2018

Removing "conventional candy" offerings from checkout lines isn't great for gaining impulse purchases, but that doesn't mean consumers will turn their backs on the brands they know and love. 


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Mars

Wrigley, Mars share vision to capture impulse purchases

Optimizing merchandising can help consumers stay refreshed while shopping.
Aw headshottransparent
Abigail Watt
November 18, 2015
No Comments
It's important for retailers and manufacturers to find ways to better meet shoppers' needs, whether it's at the front end, in the pharmacy, or online.
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Events

May 25, 2021

Kettle Awards

Established in 1946 by Candy Industry's founder and publisher, Don Gussow, the Kettle Award represents the highest recognition an individual working within the U.S. confectionery industry can attain. This year marks the 75th Year of the prestigious award and we invite you to join us for an evening reception honoring its rich heritage and to celebrate the nominees and winner of the 2020 Kettle Award.

January 1, 2030

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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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