With 90 percent of consumers aware of brand pages and accounts on social media — and only 10 percent who say they avoid brands’ social media pages — the opportunity for consumer engagement is huge.

FMCG Gurus says research conducted in 2021 revealed that 24 percent of consumers have looked to reduce their snacking habits – compared to 35 percent who say they are now doing so more frequently.

In its Top Ten Trends for 2022, Innova Market Insights has identified the demand for trust in a sustainable future as the biggest driver of consumer behavior in the year ahead.

Research and Markets says the growth in Mexico’s cocoa market is driven by a governmental push and sustainability programs by international companies.

Renewed focus on accessible gifting, along with consumers turning to chocolate to lift their spirits and cheer up loved ones during the COVID-19 pandemic, has buoyed the truffles, pralines, filled chocolates category.

Bid-On-Equipment found baked goods to be among the most popular, with doughnuts and pies each earning the top spot in 13 states.

Vegan chocolate is popular among consumers following a flexitarian or vegan diet, as well as consumers with lactose intolerance and other food allergies.

With retailers turning away from bulk bins and office-goers not filling their candy dishes as often, hard candy sales have sagged throughout the COVID-19 pandemic.

With chewy texture profiles continuing to dominate the sugar confectionery market, the jellies, licorice and chews categories are seeing steady growth.

Ford Gum says its Big League Chew products continue to perform well despite the difficulty the gum category has experienced since the start of the COVID-19 pandemic.