Anaheim, Calif.-based Nellson Nutraceutical, LLC, a leading North American formulator and manufacturer of branded and private-label nutritional bar and functional powder products, officially debuted its new $70-million nutrition bar manufacturing plant in Ontario, Calif. today. 

Looking to make a world a “KIND”er place, as well as provide the company with a powerful healthy snacking brand, Mars, Inc. announced a strategic partnership with KIND, a New York City-based manufacturer of healthy snack bars whose recipes include ingredients such as whole nuts, seeds, whole grains and pieces of fruit. 

Less than half of the population consumes nutritional bars and shakes, leaving plenty of room in the category, a new report by Packaged Facts found.