millennials

Taking a trip on the adventurous side

Offering unique, global culinary experiences to share on social media key to engaging young consumers, Innova Market Insights reports.

Alyse Thompson

May 15, 2019

Offering unique, global culinary experiences to share on social media is key to engaging young consumers, Innova Market Insights reports.

Millennials, Gen Z love Instagrammable desserts made with candy brands they know

New research from Hershey shows how to capture young consumers.

Alyse Thompson

August 8, 2018

It’s a sweet, simple truth: Most people like dessert. But what’s better than a regular dessert? One that features consumers’ favorite brands, according to new research from The Hershey Co. and The Center for Generational Kinetics.

Tell me a good story about your chocolate, consumers say

Peter Boone, Barry Callebaut’s new chief in the Americas, shares his thoughts on Forever Chocolate progress, premiumization, Ruby chocolate, Millennials and telling a good story — about chocolate.

Bernie Pacyniak

March 14, 2018

Peter Boone, Barry Callebaut’s new chief in the Americas, shares his thoughts on Forever Chocolate progress, premiumization, Ruby chocolate, Millennials and telling a good story — about chocolate.

How ‘sucking’ helped Jolly Rancher's sales surge

Advertising campaign delivers double-digit sales gain, wins Hershey Effie Award.

Alyse Thompson

September 20, 2017

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It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.

DOVE and Refinery29 partner to support women in film

DOVE to back short film "Khethiwe and the Leopard."

Alyse Thompson

January 25, 2017

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DOVE Chocolate and Refinery29, a digital media company producing content for young women, have partnered to empower women in the film industry.

Ethel M hopes to attract young consumers with $2M renovation

Upgrade features open design concept, interactive elements.

Alyse Thompson

August 24, 2016

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As the premium chocolate division of Mars, Inc., Ethel M emphasizes its tradition of creating handmade and preservative-free confections. However, over the last two years the brand has looked for ways to “reposition itself” and make new connections, Young says.

#AskChocovision will let Millennials engage with industry leaders via Twitter.

CHOCOVISION invites Millennials to Twitter chat with industry leaders

Event will act as a preview for the conference held in Davos, Switzerland in June.

Abigail Watt

June 1, 2016

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Social media and Millennials have been almost synonymous for years now. This year, CHOCOVISION is making a strong push to include both in its festivities.

Simple Math: A demographer details Millennials' habits

Ken Gronbach’s presentation at the NCA's State of the Industry analyzes Millennials's love of technology and being social.

April 21, 2016

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According to the Pew Research Center, “The Millennial generation is forging a distinctive path into adulthood. Now ranging in age from 18 to 33, they are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future.

Hershey-backed study: Millennials don’t want to pay for socially conscious chocolate

Kansas State University research looks at what millennials say they want vs. what they buy.

Crystal Lindell

January 6, 2016

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A new study shows what those paying attention in the industry have already known for years — millennials say they want socially conscious chocolate, but they don't actually buy it at the store.