Offering unique, global culinary experiences to share on social media is key to engaging young consumers, Innova Market Insights reports.

They’re intelligent, they’re curious, and they’re savvy — they’re Generation Z, and they’ve got money to spend. That’s according to FONA International, which recently released a report outlining the group’s characteristics and spending power. 

It’s a sweet, simple truth: Most people like dessert. But what’s better than a regular dessert? One that features consumers’ favorite brands, according to new research from The Hershey Co. and The Center for Generational Kinetics.