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FONA International recently released a new report about this up-and-coming generation, "Consumer Insight: Gen Z." The report describes them as “perfectionistic, driven and globally connected.”
They’re intelligent, they’re curious, and they’re savvy — they’re Generation Z, and they’ve got money to spend. That’s according to FONA International, which recently released a report outlining the group’s characteristics and spending power.
The Hartman Group recently released a new report about the next generation, which has an upper age limit of about 20, and the research delves into their shopping habits, cooking patterns and their views on brands.
It’s a sweet, simple truth: Most people like dessert. But what’s better than a regular dessert? One that features consumers’ favorite brands, according to new research from The Hershey Co. and The Center for Generational Kinetics.