Items Tagged with 'campaign'

ARTICLES

M&M'S ask fans to vote for new peanut M&M's flavor

Honey Nut, Coffee Nut and Chili Nut will vie for America's hearts and stomachs.

March 30, 2016

M&M'S is empowering fans to help choose the newest peanut-flavored addition to its lineup in a nationwide "Flavor Vote."

M&M'S celebrates 75 years with its biggest marketing campaign yet

"Celebrate with M" promises to be a year-long campaign of colorful fun.

Abigail Watt

March 9, 2016

No Comments

The brand's been going strong since 1941, and this year, it's kicking the celebration up a notch.

Oreo encourages openness, new connections in "Open Up with Oreo" campaign

Marketing campaign will contain a TV spot, digital content and in-store point of sale.

Abigail Watt

January 20, 2016

No Comments

The Wonder Vault is a new introduction to the United State market, coinciding with the release of the Cinnamon Bun and Red Velvet flavors, which will join Oreo's permanent product lineup in the United States.

Seattle Chocolate Co. launches new anti-hunger campaign

The every chocolate gives campaign will donate a serving of fresh food for every chocolate purchase.

Abigail Watt

September 16, 2015

No Comments

In conjunction with Hunger Action Month, the candy company is launching its 2015 every chocolate gives anti-hunger campaign, which will continue through December of this year.

Mars brings back the 3 Musketeers in new campaign

New ads mark the first new 3 Musketeers campaign in more than 10 years.

Abigail Watt

March 12, 2015

No Comments

Mars Chocolate North America has unveiled its new "Why 3?" campaign for the 3 Musketeers Bar.

2021 Candy State of the Industry

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

Seasonal Candy Trends in a Post-Pandemic World

Seasonal candy continues to drive innovation and growth in the industry, and candymakers are tapping into that potentially more than ever before. While the focus on traditional fall and winter holidays remains strong, candy companies are creating more products for non-traditional celebrations during other times of the years, and they are marketing them in exciting new ways to reach consumers both in-store and online.

Poll

Does your company plan to develop or introduce products over the next year that fit any of the following trends?

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Poll Archive

Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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Items Tagged with 'campaign'

ARTICLES

M&M'S ask fans to vote for new peanut M&M's flavor

M&M'S celebrates 75 years with its biggest marketing campaign yet

Oreo encourages openness, new connections in "Open Up with Oreo" campaign

Seattle Chocolate Co. launches new anti-hunger campaign

Mars brings back the 3 Musketeers in new campaign

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