consumer data

American Licorice turns to AnswerRocket for market data analysis

Platform gives candy company insights into key performance drivers.

June 16, 2021

American Licorice Company is leveraging AnswerRocket’s augmented analytics platform for data discovery and automated analysis of its syndicated market data from IRI and SPINS.

List reveals every state’s favorite candy

Zippia uses Google Trends data to list every state’s favorite candy in celebration of National Candy Month.

Crystal Lindell

June 14, 2021

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Zippia uses Google Trends data to list every state’s favorite candy in celebration of National Candy Month.

Consumers to refocus on healthy eating in 2021 after COVID-19 snacking

Brands can benefit by launching products with low-sugar, functional claims.

Will Cowling

January 18, 2021

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In 2021 consumers will begin to adjust to the new normal, prioritizing and maximizing health and wellness.

Amazon to launch shopping carts that track what shoppers grab

Carts coming to Amazon Go Grocery stores this year.

Alyse Thompson

July 15, 2020

Amazon's new Dash Carts, launching alongside Amazon Go Grocery stores this year, offer more opportunities for impulse sales and collecting consumer purchasing data.

Cadbury Dairy Milk tops ranking of global online searches

Leisure used search data from the year ending in October 2019.

January 22, 2020

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Leisure, a kitchen stove brand based in the UK, has analyzed global search volumes to reveal each nation’s favorite and the world’s favorite chocolate bar.

Candystore.com creates map highlighting favorite jelly bean flavor in each state

Cinnamon, Cherry, Buttered Popcorn among the top flavors.

Alyse Thompson

April 15, 2019

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Ever wonder if your favorite jelly bean flavor aligns with the rest of your state? Wonder no more — Candystore.com has the answer.

NRF: 2018 holiday spending expected to surpass $717B

Shoppers expected to spend $1,007 on average this season.

Alyse Thompson

November 27, 2018

Shoppers may dream of a white Christmas, but this holiday season will have retailers seeing green — and lots of it, according to new data from the National Retail Federation and Prosper Insight & Analytics.

Study: Consumer claims and purchase data disagree

Sweetener360 study shows consumers not avoiding specific ingredients.

Abigail Watt

February 20, 2015

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Although consumers claim to avoid certain ingredients — such as sugar or high fructose corn syrup — a new study by Nielsen and Mintel Consulting shows that those claims aren’t usually true.