Items Tagged with 'social media'

ARTICLES

#StopHateForProfit

We support the candy companies halting Facebook ads as part of #StopHateForProfit

Companies including Hershey, Mars have stopped advertising on Facebook to protest hate speech on its platforms.

Crystal Lindell

July 8, 2020

One Comment

A number of confectionery companies are participating in the #StopHateForProfit campaign, and we wanted to take a moment to applaud them for doing so.

Russell Stover launches TikTok campaign for the World’s Biggest Virtual Hug

Company also donating chocolate to hospitals in select cities.

May 7, 2020

No Comments

In an effort to spread joy and embrace human connection, Russell Stover has launched a campaign on the social platform TikTok to create the World’s Biggest Virtual Hug.

Millennials, Gen Z love Instagrammable desserts made with candy brands they know

New research from Hershey shows how to capture young consumers.

Alyse Thompson

August 8, 2018

It’s a sweet, simple truth: Most people like dessert. But what’s better than a regular dessert? One that features consumers’ favorite brands, according to new research from The Hershey Co. and The Center for Generational Kinetics.

Mars’ Tim LeBel expounds on treat trends

Following the recently released survey about how consumers view confections as a treat, Mars’ president of sales dives deeper into the subject.

Bernie Pacyniak

March 7, 2018

No Comments

When Mars Wrigley Confectionery U.S. sought to update an earlier survey conducted by the company on consumer behavior, it did so to see “how Millennials and Baby Boomers experience treats, the role of social media in treating and more.”

How ‘sucking’ helped Jolly Rancher's sales surge

Advertising campaign delivers double-digit sales gain, wins Hershey Effie Award.

Alyse Thompson

September 20, 2017

No Comments

It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.

#AskChocovision will let Millennials engage with industry leaders via Twitter.

CHOCOVISION invites Millennials to Twitter chat with industry leaders

Event will act as a preview for the conference held in Davos, Switzerland in June.

Abigail Watt

June 1, 2016

No Comments

Social media and Millennials have been almost synonymous for years now. This year, CHOCOVISION is making a strong push to include both in its festivities.

Report: Oreo, M&M’S among most talked about chocolate, candy bars online

NetBase releases 2015 Brand Passion Report on chocolate and candy bars.

Abigail Watt

September 16, 2015

No Comments

The reports are in. And it turns out people love talking about Oreo and M&M’S— at least online.

Snickers releases Super Bowl spot early after 2.5 million fan engagements

Fans win Super Bowl commercial challenge on social media.

Abigail Watt

February 3, 2015

No Comments

This year, Snickers released its Super Bowl commercial early for the first time ever thanks to a swell in requests from fans on social media.

2021 Candy State of the Industry

On Demand Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come.

Seasonal Candy Trends in a Post-Pandemic World

Seasonal candy continues to drive innovation and growth in the industry, and candymakers are tapping into that potentially more than ever before. While the focus on traditional fall and winter holidays remains strong, candy companies are creating more products for non-traditional celebrations during other times of the years, and they are marketing them in exciting new ways to reach consumers both in-store and online.

Poll

Does your company plan to develop or introduce products over the next year that fit any of the following trends?

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Poll Archive

Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

Items Tagged with 'social media'

ARTICLES

We support the candy companies halting Facebook ads as part of #StopHateForProfit

Russell Stover launches TikTok campaign for the World’s Biggest Virtual Hug

Millennials, Gen Z love Instagrammable desserts made with candy brands they know

Mars’ Tim LeBel expounds on treat trends

How ‘sucking’ helped Jolly Rancher's sales surge

CHOCOVISION invites Millennials to Twitter chat with industry leaders

Report: Oreo, M&M’S among most talked about chocolate, candy bars online

Snickers releases Super Bowl spot early after 2.5 million fan engagements

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