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Home » Keywords » social media

Items Tagged with 'social media'

ARTICLES

Stop Hate for Profit logo
#StopHateForProfit

We support the candy companies halting Facebook ads as part of #StopHateForProfit

Companies including Hershey, Mars have stopped advertising on Facebook to protest hate speech on its platforms.
Crystal lindell sept 2020 002 author
Crystal Lindell
July 8, 2020
One Comment
A number of confectionery companies are participating in the #StopHateForProfit campaign, and we wanted to take a moment to applaud them for doing so.
Read More
Russell Stover Copper Collection

Russell Stover launches TikTok campaign for the World’s Biggest Virtual Hug

Company also donating chocolate to hospitals in select cities.
May 7, 2020
No Comments

In an effort to spread joy and embrace human connection, Russell Stover has launched a campaign on the social platform TikTok to create the World’s Biggest Virtual Hug.


Read More
Restaurant desserts

Millennials, Gen Z love Instagrammable desserts made with candy brands they know

New research from Hershey shows how to capture young consumers.
Alyse thompson 200px
Alyse Thompson
August 8, 2018
It’s a sweet, simple truth: Most people like dessert. But what’s better than a regular dessert? One that features consumers’ favorite brands, according to new research from The Hershey Co. and The Center for Generational Kinetics.

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Mars Wrigley Confectionery logo

Mars’ Tim LeBel expounds on treat trends

Following the recently released survey about how consumers view confections as a treat, Mars’ president of sales dives deeper into the subject.
Berniepacyniakheadshot
Bernie Pacyniak
March 7, 2018
No Comments

When Mars Wrigley Confectionery U.S. sought to update an earlier survey conducted by the company on consumer behavior, it did so to see “how Millennials and Baby Boomers experience treats, the role of social media in treating and more.”


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Jolly Rancher Fruit Gang

How ‘sucking’ helped Jolly Rancher's sales surge

Advertising campaign delivers double-digit sales gain, wins Hershey Effie Award.
Alyse thompson 200px
Alyse Thompson
September 20, 2017
No Comments
It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.

Read More
#AskChocovision will let Millennials engage with industry leaders via Twitter.

CHOCOVISION invites Millennials to Twitter chat with industry leaders

Event will act as a preview for the conference held in Davos, Switzerland in June.
Aw headshottransparent
Abigail Watt
June 1, 2016
No Comments
Social media and Millennials have been almost synonymous for years now. This year, CHOCOVISION is making a strong push to include both in its festivities.
Read More
NetBase

Report: Oreo, M&M’S among most talked about chocolate, candy bars online

NetBase releases 2015 Brand Passion Report on chocolate and candy bars.
Aw headshottransparent
Abigail Watt
September 16, 2015
No Comments
The reports are in. And it turns out people love talking about Oreo and M&M’S— at least online.
Read More
Snickers ad

Snickers releases Super Bowl spot early after 2.5 million fan engagements

Fans win Super Bowl commercial challenge on social media.
Aw headshottransparent
Abigail Watt
February 3, 2015
No Comments
This year, Snickers released its Super Bowl commercial early for the first time ever thanks to a swell in requests from fans on social media.
Read More
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Global Top 100

2021 Global Top 100 candy companies list shows COVID-19's impact

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Events

May 25, 2021

Kettle Awards

Established in 1946 by Candy Industry's founder and publisher, Don Gussow, the Kettle Award represents the highest recognition an individual working within the U.S. confectionery industry can attain. This year marks the 75th Year of the prestigious award and we invite you to join us for an evening reception honoring its rich heritage and to celebrate the nominees and winner of the 2020 Kettle Award.

January 1, 2030

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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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