With the snack bar market expected to grow rapidly in the coming years, there is rich potential for agile, innovative manufacturers in the Middle East and North Africa.

Tennis star Maria Sharapova’s line of confections, Sugarpova, has launched exclusively at the Candylicious store in Dubai.

Yummex Middle East 2019 will be held alongside Gulfood Manufacturing, the largest trade fair for food manufacturing in the Middle East, Asia and Africa, for the first time in three years.

Held at the Dubai World Trade Centre, yummex ME is held parallel to two other top events — Gulfood Manufacturing and a new event, Private Label & Licensing Middle East (PRIME).

More than 8,500 visitors attended 2018 Yummex Middle East, the leading trade show for sweets and snacks in the Middle East and North Africa.

More than 8,500 visitors attended 2017 Yummex Middle East, the leading trade show for sweets and snacks in the Middle East and North Africa.

Preparations for this year’s yummex Middle East, the trade fair for sweets and snacks in the MENA region staged annually in Dubai, are progressing at top speed.

Coordinated by Koelnmesse Group and the Dubai World Trade Center, Yummex Middle East, formerly known as Sweets & Snacks Middle East, will host the sold-out event Nov. 7-9.