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The Hershey Co. unveiled its latest confectionery category leadership and shopper-driven merchandising solutions at the 2018 National Association of Convenience Stores (NACS) Show.
If you missed the column, which appeared in Sweet & Healthy Issue 1, it dealt with a mother’s proposal to create candy- and tabloid-free checkout aisles for parents who are shopping with their children.
As Judy Putnam, Lansing State Journal columnist put it, “If you have a kid, you know the moment.” Putnam was referring to the checkout drama that occurs when children tug at their parents’ sleeves and ask for candy, which is conveniently placed at eye level.
Hershey claims its Candy Experience can increase confectionery profits by 25 percent, and the company hopes more retailers will take advantage of the program.
In fact, the center of the store has often been referred to as a “dead zone.” But wait, isn’t that where the candy aisle is? How can candy be merchandized in a dead zone?
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