Surge Brands has signed best-in-class partners to create branded products for the retail market utilizing Candy Dynamics’ vibrant and zany characters.

Featuring silhouettes for both adults and kids, the footwear collection is inspired by Jelly Belly's gourmet jelly bean flavors.

Hilco has joined with Kraft Heinz to create Kool-Aid brand treats for Halloween 2021.

Brand Central will extend the Mars Wrigley brand portfolio across food and beverage categories, merchandise partnerships, and collaborations with leading lifestyle brands.

In partnership with Hershey’s, Chewy Chips Ahoy! Fudge Filled Cookies is the latest cookie creation in the Chips Ahoy! portfolio featuring mix-ins.

FLAN's collaboration with Warheads delivers a burst of nostalgia by way of colorful tees and gradient-dye collar button downs.

Ferrara is reintroducing Kellogg’s Fruity Snacks as Funables, a fruit snacks master brand featuring better-for-you ingredients and engaging on-pack experiences.

CandyRific is launching Looney Tunes character-themed items in partnership with Warner Bros. Consumer Products and Jelly Belly.

The Hershey Company and Brand Activation Consulting have expanded their line of officially licensed Hershey’s S’Mores accessories with Mr. Bar-B-Q and new partner, International Wholesalers.