Hershey launches Ice Breakers glitter gum

Limited-time-only product available April 15.

Alyse Thompson

April 5, 2018

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The Hershey Co. has introduced a first-of-its-kind glitter gum under its Ice Breakers brand.

Ice Breakers, Orbit Gum available via Amazon Dash, so what’s next for candy?

New one-click reordering service targets millennials — will everyone else get on board?

Crystal Lindell

September 2, 2015

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The future is here people, and it is sweet — or at least minty fresh.

Gum & Mint Trends: Getting Gums Going Again

Gum and mint sales decline, category needs innovation.

Crystal Lindell

June 12, 2014

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The gum and mints market is hard up for innovation, and people just don’t seem to be that excited when companies come up with yet one more name for “mint.”

Candy Industry Magazine

June 2019

The June 2019 issue features an interview with a natural candy color specialist, a look at how chocolate bar makers can stand out from the crowd, our global state of the candy industry, and more.

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